The sell sheet is a tool that helps retailers see how your book can help them reach, engage and satisfy their customers. The sell sheet can help us achieve our goals for sales, reviews and promotion but it is also a powerful tool for working with retailers and buyers. As authors, we are often reluctant to talk up our books, and ourselves. Sell sheets help us get over this discomfort and give retailers what they need to know in order to position your book in their store. In this episode, publisher Boni Wagner-Stafford and marketing expert Stephanie Feger chat with Ingenium Books authors and answer their questions about sell sheets, and how to use them.
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